Carwin

This new workshop network starts with the principle of adapting to the current reality of the workshop network market – where there is already a high number, both of Portuguese and Spanish groups. It is the network designed for workshops and workshop managers who need support – to ensure the sustainability of their business and/or to grow their business – and who do not intend (at least not immediately) to join a network that revolutionizes their entire business, identity, and other aspects of their activity.

Objectives

• Workshops: to create an identification with the mechanic/workshop manager in the sense that the network is perceived by them as one that fits what “I want to do.”
• End customers: to convey that the network is transparent, communicates with them, and maintains all the good things the workshop has always had.

With the foundations for this challenge defined, the win-win concept developed in partnership with the client emerged as the natural answer, and the naming brought the directness and simplicity we wanted for this network: Carwin.

Concept, naming, visual identity, communication pieces, exterior and interior workshop decoration, clothing, merchandising. A branding project that is on the “street” and that already has 4 workshops in Portugal (updated as of 07/09/2021).