About GRINGO - Uncomfortable Creativity

GRINGO, the uncomfortable agency for stale brands.

From Strategy, Branding, Brand Activation, and Content Creation, we question it all. We believe in rubbing salt into the wound, asking the questions you won’t find in books, and going beyond last quarter’s report. We never left our toddler “why” phase and we wiped off brands’ slogan and design because we know that results come from the right questions: the tough ones.

When your brand is ready to leave its comfort zone, you’ll need Uncomfortable Creativity. If it burns it works, and GRINGO’s questions sure add some heat.

Pedro Santana

Chief Discomfort Officer

Pedro says he’s square. As a kid, his biggest problem was getting into no trouble.
Now problems are his biggest passion.

He gets along with tough questions like a house on fire. Deep dives into his thoughts. Won’t rest until he’s examined the crux from all angles, sharp and blunt. Mediocrity isn’t his game, he aims high and down to earth.

He’s actually not dull at all. He doesn’t have a favourite dish but he sure has critical thinking. Introspective, he’s easily bored by anyone who can’t hold a conversation. If you know him, you know that the distance from Pedro to Santana is only a couple of cold beers and good music he likes to produce himself.

One day there was a click and this ordinary kid founded a junior company and found a passion he never imagined: managing something of his own. That’s right, your problems can be his too. With discomfort, he’s like a duck in water. With GRINGO, he’s CDO.

What GRINGO does

Fields where GRINGO specializes in un-rutting.


We work with our clients to creatively find the essence of their brands, clarify their purpose and define their voice. For a strategy to be consistent and memorable, it’s not only important what you say, but also how you say it. Branding is about expressing a company’s personality and values. We use the power of words and a unique, differentiating tone of communication, and create strong, robust visual universes that mirror the planned strategy and nurture lasting relationships with customers.

  • Brand Audit
  • Brand Strategy
  • Storytelling and Verbal Identity
  • Visual Identity
  • Naming

Advertising / Creativity

Brands come to life and connect with people uniquely and experientially. We turn strategy into action and create creative communication campaigns that effectively meet the objectives set by clients. Advertising and creativity can be used to launch a brand, promote a new product, communicate a brand’s strengths and distinctive elements, or promote a change in misperceptions about the brand.

  • Strategy
  • Creative Communication Actions
  • Advertising Campaigns

Brands that got uncomfortable with GRINGO

Leaving a comfort zone isn’t easy, but GRINGO helps with getting out of the rut.

Business areas on which GRINGO’s team has worked


Agriculture tractors
Heavy Trucks


Food & Beverages
Travel and Experiences
Books and Publishing Houses


Real Estate

Third Sector

Gender Equality
Human Trafficking 

GRINGO in the press

Some of GRINGO’s projects that hit the press.