Prémio Cinco Estrelas
Design, Animation
The Prémio Cinco Estrelas (Five Stars Award) is a brand of great success and renown in Portugal, which in just 10 years has become a benchmark in the evaluation of brands, products, and personalities. With a consolidated business model, the client was preparing for its next big step: expansion into the Spanish market. The brand counted on GRINGO – Uncomfortable Creativity to create a high-impact presentation.
Challenge
The challenge was clear: to create a high-impact presentation for Spain that would be an evolution from the brand’s current presentations for the Portuguese market – which were long, dense, and excessively focused on the award’s complex methodology. The current presentations failed to convey the “glamour and the wow factor” that the award represents, and it was necessary to create a unifying storytelling that would work in both the Portuguese and Spanish markets, be visually impactful, and allow the sales team to be more agile and effective.
Our Approach
We proposed a narrative reversal. Instead of starting with the complexity of the methodology, our approach was to create a storytelling that put the benefits, notoriety, and prestige that the award confers on winning brands at the forefront. The methodology, the award’s pillar of credibility, would be presented later, not as the starting point, but as the proof that supports the value of the distinction.
We began by creating a key layout with strong visual impact and animating the presentation with dynamic and captivating transitions. We implemented interactive features such as additional information (“i”) and audio clips that allow for even more detailed information about the award.
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