Ministry of Internal Administration
Publicidade
The Observatory on Trafficking in Human Beings (OTSH) and the General Secretariat of the Ministry of Internal Administration (SGMAI) have launched their new awareness and prevention campaign against Sexual Exploitation. With creative by GRINGO – Uncomfortable Creativity, this campaign will be present throughout April in digital media, on the internal circuit of the Directorate-General for Health, and in the country’s 308 municipalities through printed materials.
“Sexual Exploitation is an invisible dance until you take the next step” is the tagline that makes up the campaign, which seeks to demonstrate how many forms of sexual exploitation go unseen until they are brought to the light of the entities responsible for helping those who need it most.
Our Approach
Sexual exploitation has many faces, forms, and often becomes invisible to the naked eye. It is in the privacy of each individual, out of fear or insecurity, that victims often keep their situation hidden. And it is also in innocence and desperation that potential danger resides. In all of them, there is one need: to take a step out of that reality. To help, there are platforms and people available who handle all the necessary steps, but for all of that to happen, one thing is needed: to Report. Whether you are a victim or suspect a case. We must, therefore, alert people to this reality: that there are many forms of manifestation of sexual exploitation and that there is an important step to take – to report it.
The Tagline and the Campaign
SEXUAL EXPLOITATION IS AN INVISIBLE DANCE UNTIL YOU TAKE THE NEXT STEP.
This campaign unfolds mainly into two pieces of corporal expression that convey the key concepts of the manifestation of sexual exploitation. One, more aimed at young people and with a preventive character, aims to allude to the moments that can lead to entering the world of sexual exploitation. The other, more aimed at people already suffering from this scourge, invites them to report and helps them understand that there is help for these moments.
The objective is always to convey sensations.
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