About GRINGO - Uncomfortable Creativity
GRINGO, the uncomfortable agency for stale brands.
Between Strategy, Branding, Creativity, and Advertising, we question it all. We believe in rubbing salt into the wound, asking the questions you won’t find in books, and going beyond last quarter’s report. We never left our toddler’s “why” phase, and we wiped off brands’ slogans and designs because we know that results come from the right questions: the tough ones.
When your brand is ready to leave its comfort zone, you’ll need Uncomfortable Creativity. If it burns it works, and GRINGO’s questions sure add some heat.
Pedro Santana
Chief Discomfort Officer
Pedro says he’s square. As a kid, his biggest problem was getting into no trouble.
Now problems are his biggest passion.
He gets along with tough questions like a house on fire. Deep dives into his thoughts. Won’t rest until he’s examined the crux from all angles, sharp and blunt. Mediocrity isn’t his game, he aims high and down to earth.
He’s actually not dull at all. He doesn’t have a favourite dish but he sure has critical thinking. Introspective, he’s easily bored by anyone who can’t hold a conversation. If you know him, you know that the distance from Pedro to Santana is only a couple of cold beers and good music he likes to produce himself.
One day there was a click and this ordinary kid founded a junior company and found a passion he never imagined: managing something of his own. That’s right, your problems can be his too. With discomfort, he’s like a duck in water. With GRINGO, he’s CDO.
What GRINGO does
Fields where GRINGO specializes in un-rutting.
Branding
In partnership with our clients, we find the essence of their brand, clarify its purpose, and define its voice. We transform this strategy into a differentiating tone of communication and a robust visual universe. The result is consistent and memorable brands that build strong, lasting relationships with their audience.
- Brand Audit
- Brand Strategy
- Verbal Identity
- Visual Identity
- Packaging and Labelling
- Naming
Advertising / Creativity
We bring brands to life by creating unique and experiential connections with people. We transform strategy into creative and effective communication campaigns that generate impact. Whether it’s to launch a product, reinforce your message, or change perceptions, we use advertising to meet the concrete and defined objectives of our clients.
- Creative Strategy
- Brand Activation
- Advertising Campaigns
- Social Media
- Stop Motion
Brands that got uncomfortable with GRINGO
Leaving a comfort zone isn’t easy, but GRINGO helps with getting out of the rut.
Business areas on which GRINGO’s team has worked
Automotive
Rent-a-car
Agriculture tractors
Aftermarket
Heavy Trucks
Lifestyle
Food & Beverages
Travel and Experiences
Hospitality
Books and Publishing Houses
Services
Architecture
Real Estate
Health
R&D
Pastry
Pharmaceutical
Third Sector
Gender Equality
Human Trafficking
Domestic Violence
Female Genital Mutilation
An uncomfortably award-winning agency
The campaigns and brands we have created have earned us 6 trophies at the Lusophone Creativity Awards, including a Grand Prix and a Gold for two government campaigns.
